Perception Box: Corner Office

Riveting and revealing conversations with inspiring business leaders and entrepreneurs, Perception Box: Corner Office explores how three fascinating executives navigate personal growth, build connections, challenge limiting beliefs and shape their Perception Box™.

It's all about fostering understanding and emotional intelligence in a way that resonates on personal, community, and societal levels.

Created in partnership with The Wall Street Journal Custom Content team* this short form digital series features the compelling stories of:

Sophia Amoruso (aka Nasty Gal) started a tiny online vintage clothing store that quickly turned into a $350 million business. Fame soon followed, but so did all of her insecurities.

As a child, Bob Stiller felt unmoored. His mother’s death was a loss that fueled anger, insecurity and, as a teenager, lots of partying. He founded rolling paper company E-Z Wider in 1971 and, a decade later, Green Mountain Coffee Roasters. 

Jim McKelvey, co-founder of Square, overcame a challenging upbringing marked by social isolation and family tragedy, channeling those experiences into a life defined by action, innovation, and iconoclasm. Though he’s undeniably earned his reputation as a business trailblazer, McKelvey remains uncomfortable with any attempts to mythologize his journey.

*Custom Content from WSJ is a unit of The Wall Street Journal Advertising Department. The Wall Street Journal news organization was not involved in the creation of this content.

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7 MIN
Girlboss | Sophia Amoruso

Sophia Amoruso (aka Nasty Gal) started a tiny online vintage clothing store that quickly turned into a $350 million business. Fame soon followed, but so did all of her insecurities.

January 20, 2025
6 MIN
Coffee Pioneer | Bob Stiller

As a child, Bob Stiller felt unmoored. His mother’s death was a loss that fueled anger, insecurity and, as a teenager, lots of partying. He founded rolling paper company E-Z Wider in 1971 and, a decade later, Green Mountain Coffee Roasters.

January 21, 2025
8 MIN
Squaring Up | Jim McKelvey

Jim McKelvey, co-founder of Square, overcame a challenging upbringing marked by social isolation and family tragedy, channeling those experiences into a life defined by action, innovation, and iconoclasm. Though he’s undeniably earned his reputation as a business trailblazer, McKelvey remains uncomfortable with any attempts to mythologize his journey.

January 22, 2025
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